The main purpose of this Charlie Brooker blog post is to entertain the readers. He uses wit and humour to describe his experience of watching the voice, whilst making fun of it. Due to this is could possibly be seen as a persuasive post, however I do not think this was intentional, because it is though by many people, which is what make it funny and relatable. Since he offers his opinion in his blog, this could possibly start debate. However many of his readers who regularly read his blog will understand the humour rather than disagreeing with his opinions.
The audience for this blog would most likely be young adults, however not of a specific gender. This is because the voice is mostly watched by younger people due to the famous judges who would be recognised by this age range. Although this doesn't fall under a category, the readers would mainly have quite a high intelligence and have a good sense of humour. This would mean that the blog would have the right effect on the reader, which is to allow people to relate to their opinion, which could perhaps be making fun of a particular subject. In my opinion I don't think that this blog post is intended to inform you of the details of the voice, since it is not a serious use of information.
At the same time as using a formal register, Charlie brooker uses a conversational tone, which is coherent and fluent. This means that he can use his sarcastic humour to reflect on his experience, as if he is speaking to the reader personally. For this particular blog this is useful, since it would perhaps be a conversation that you would have in real life, due to the fact that the voice is quite a popular programme.
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